Product: Sturgion Caviar
Challenge:
Create caviar brand from different species of sturgeon and ensure year-round deliveries thereby increasing revenue.
Prior Situation:
Inconsistent quality and supply chain, low income with high overhead costs.
Our successful solutions:
- Assortments were developed and standardized.
- Concept and package design were created.
- Сontracts were finalized with suppliers from 10 countries and 3 continents to minimize supply fluctuations, resulting in sufficient product to meet the demand.
- Air delivery contracts were optimized.
- Customs clearance and acceptance of perishable goods were accelerated.
- Processes of shipments and deliveries were optimized.
- Systems for inventory control were implemented, including monitoring sales, tracking and receiving product shipments and maintaining consistent product refrigeration.
- Loyalty programs were established.
- Developed competitive offers for distribution through various sales channels.
- Sales have been automated through online system.
Actual results:
- Caviar brand launch
- Consistent sales through the retail and Horeca chains in Hong Kong and Macau
- Logistic costs were optimized and reduced
- Significant increase in sales, income and profitability of the product
Our service model includes assistance in go-to-market consulting, ongoing mentorship and marketing services.
Term: 10 months