When determining which products to promote, consider current weeks of coverage and eliminate items that do not have sufficient stock to support increased demand during the event.
The Prime Early Access Sale kicks off soon, leaving brands with few options for increasing inventory on low coverage or out-of-stock items. It is desirable that the products be in remain in stock a month before and a month after Prime Day.
The first things shoppers see when searching via desktop or mobile are your product title and main image, make sure they are optimized: products should have fully optimized titles, bullet points, and product descriptions, at least five high-quality images, and a minimum of 15 reviews with an average star rating of 3.5 or more. Additional optimizations that drive increased conversion include product or brand videos and A+ content, both of which can increase sales by up to 15%.
You should focus on promoted products and detail page enhancements that can be implemented quickly, such as optimized titles, images and video uploads.